ABOUT THE PROJECT

a project for Kara Pierson Designs

Logo Design • Branding • Collateral Design

Caitlin Winkley is a life coach seeking to shift her branding in order to position herself as a peak performance coach and reach a new target audience. She offers 1:1 coaching, public speaking at corporate and spiritual events as well as life coach training. Her target audience is women who are well established in their lives and careers but are seeking a bit more by letting go of their old story in order to cultivate a new one. The branding is feminine yet sophisticated in order to stand out from her competitors and shine

Old Logo

Main logo - Large.png

New Logo

MAIN LOGO TAGLINE_BLACK.png

Softness

Strength

Warm

Confident

Mature

Radiant

MOODBOARD2.png
MAIN LOGO TAGLINE 2_BLACK.png
color.png
posts.png
PEAK PERFORMANCE COACH_BLACK.png
CW TEASER IPHONE MOCKUP_3.png
CW TEASER IPHONE MOCKUP_1.png
CW TEASER IPHONE MOCKUP_2.png