Caitlin Winkley is a life coach seeking to shift her branding in order to position herself as a peak performance coach and reach a new target audience. She offers 1:1 coaching, public speaking at corporate and spiritual events as well as life coach training. Her target audience is women who are well established in their lives and careers but are seeking a bit more by letting go of their old story in order to cultivate a new one. The branding is feminine yet sophisticated in order to stand out from her competitors and shine.