ABOUT THE PROJECT
a project for Decker
Art Direction • Design • Production • Copywriting • Food Styling • Web Design
Everyone appreciates the holidays in their own special way. With this campaign, we positioned holiday scratch tickets an integral part of the holiday giving tradition. Rather than using comedy to break through the din of holiday advertising noise, we focused on a sense of giving, thankfulness and appreciation for what really matters. It’s a tradition worth sharing.
2019 Ad Club CT Awards, Bronze, Integrated Campaign