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ABOUT THE PROJECT

a project for Decker

Art Direction • Design

This campaign promotes CT Lottery’s newest scratch ticket for the summer. We approached this with wit and quirk imagining a world without the number 5. The goal was to be witty, eye-catching and bright in order to capture attention and create a sort of “visual game” for the audience.

FIVES OOH MOCKUP.jpg
snap ad IPHONE MOCKUP.png
FIVES INSTAGRAM IPHONE MOCKUP.png
FIVES_FACEBOOK NEWSFEED_IPHONE MOCKUP_1.
FIVES FACEBOOK IPHONE MOCKUP.png
FIVES_DIGITAL PHONE MOCKUP.png
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