Kara Pierson | Creative Lead & Sr. Art Director

Shark Flexstyle Air Styling & Drying system is a multi-award-winning hair tool, capturing wins including Best Overall and Best Multi-Tasker in Allure's Best of Beauty Awards. This product established Shark Beauty as a brand for all hair types and textures. To carry that momentum forward and unleash our competitive edge, we launched “Unwrap Something Different” with a targeted NYC takeover just outside Dyson’s HQ. This continues across year-round drops and campaigns spanning social, retail, and CRM with limited edition color drops throughout the year and seasonal executions.