ABOUT THE PROJECT

a project for Decker

Art Direction • Design • Production

This campaign promotes CT Lottery’s newest scratch ticket family. It targets new and existing players with eye catching visuals and a fun and exciting tone. With trending hot pepper challenges and Millennials' obsession with all things Sriracha, we find there’s an easier way to “feel the heat.” 

2020 Ad Club CT Awards, Silver, Billboard

2020 Ad Club CT Awards, Merit, Digital Video

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