ABOUT THE PROJECT

a project for Decker

Art Direction • Design • Production

This campaign promotes CT Lottery’s newest scratch ticket family. It targets new and existing players with eye catching visuals and a fun and exciting tone. With trending hot pepper challenges and Millennials' obsession with all things Sriracha, we find there’s an easier way to “feel the heat.” 

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2019 Ad Club CT Awards - Silver

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2019 Ad Club CT Awards - Merit