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ABOUT THE PROJECT
a project for Decker
Art Direction • Design • Production
This campaign promotes CT Lottery’s newest scratch ticket family. It targets new and existing players with eye catching visuals and a fun and exciting tone. With trending hot pepper challenges and Millennials' obsession with all things Sriracha, we find there’s an easier way to “feel the heat.”
2020 Ad Club CT Awards, Silver, Billboard
2020 Ad Club CT Awards, Merit, Digital Video
2019 Ad Club CT Awards - Silver
2019 Ad Club CT Awards - Merit
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