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©2019 Kara Pierson Designs

ABOUT THE PROJECT

a project for Decker

Art Direction • Design • Production

This campaign promotes CT Lottery’s newest scratch ticket family. It targets new and existing players with eye catching visuals and a fun and exciting tone. With trending hot pepper challenges and Millennials' obsession with all things Sriracha, we find there’s an easier way to “feel the heat.” 

2019 Ad Club CT Awards - Silver

Hot n Spicy Undertone Mobile Page Grabber
Mobile Page Grabber
Rich Media Banners

2019 Ad Club CT Awards - Merit