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ABOUT THE PROJECT

a project for Decker

Art Direction • Design • Production

This brand campaign is a new player initiative aimed at attracting a millennial audience (while not alienating the existing base). The classic lottery winning billionaire lifestyle stereotypes are overused, out of touch and out of reach. Fake don’t fly with this crowd. We are focusing on smaller, more attainable, just within reach victories. Money can’t buy happiness, but those unexpected extras can sweeten your day and make you feel like a big winner.

2020 Ad Club CT Awards, Bronze, Integrated Digital Campaign, Billboards

2020 Ad Club CT Awards, Merit, Online Display Banners

2020 Ad Club CT Awards - Bronze

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2020 Ad Club CT Awards - Bronze

2020 Ad Club CT Awards - Merit

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