ABOUT THE PROJECT
a project for Decker
Art Direction • Design • Production
This brand campaign is a new player initiative aimed at attracting a millennial audience (while not alienating the existing base). The classic lottery winning billionaire lifestyle stereotypes are overused, out of touch and out of reach. Fake don’t fly with this crowd. We are focusing on smaller, more attainable, just within reach victories. Money can’t buy happiness, but those unexpected extras can sweeten your day and make you feel like a big winner.