Kara Pierson | Creative Lead & Sr. Art Director

Creative Direction • Event Planning & Coordination • Art Direction • Video Direction • Concept • Photography • Design • PR Design

Led Shark Beauty's celebrity partnership with hairstylist Chris Appleton, featuring the Shark FlexStyle, SpeedStyle, and SmoothStyle. The campaign included an exclusive influencer event and the brand's first-ever live-streamed masterclass to Times Square during New York Fashion Week, broadcast across Sephora and Shark Beauty social channels and The Beast Billboard. A Times Square Cube takeover ran through the holiday season, with QR codes driving directly to purchase — all executed in under two weeks from concept to launch.