ABOUT THE PROJECT
a project for SharkNinja
Art Direction • Concept • Design • Production •
Logo Design • Photoshoot and CGI Direction
Introducing Shark's most advanced and most versatile robot yet. It combines powerful vacuuming with wet mopping for an ultimate complete clean. This launch and digital campaign centered around that versatility for life's everyday messes and the ease a robot brings. Robot exceeded market sales and expectations during launch Fall 2020.