ABOUT THE PROJECT

a project for SharkNinja

Art Direction • Concept

The goal for this digital campaign was to highlight the pain points of Swiffer products in order to convert them to Shark's VACMOP. Through cheeky humor that highlights the realities of everyday messes, we ultimately make comparisons between people's solutions to picking up everything from spilled pasta to hair in the bathroom that no one wants to touch. 

H&S BLACK SCREEN IPHONE MOCKUP.png
H&S BLACK SCREEN IPHONE MOCKUP.png